All In

The All In Open Source project is an effort to create a more diverse and inclusive developer community. We were tasked with a quick turnaround project to revise an existing animated video to better align with the All In branding.

We completely overhauled the visuals and created a unique world that felt consistent with All In’s clean and digital aesthetic. Then we filled this world with whimsical computer characters to stand in for the diverse community that the project aspires to serve and used simple visuals that supported the content and the concepts of open source that are being explained. Finally, we updated the music track to give the video more personality and energy, creating a more fun and approachable tone to the material.