Folk tale


Spiritfolk is a creative studio founded by Chue Zeng Yang, an independent art director, photographer, designer, and filmmaker. Chue brings over ten years of industry experience as an agency and in-house creative, working with big brands and local Twin Cities businesses and organizations.

Spiritfolk comes from the HMong word for “story”.


Rapala • Harley-Davidson • Red Wing Shoes • Carl Zeiss • Marvin Windows and Doors • GitHub • TFO • Key Surgical • Pearl Izumi • Thermo King 



Long story short

Here’s what we can help with:

branding + -

We work with brands and organizations to discover the fundamental truths of their mission or business and then channel that spirit forth in a unique brand story and identity that seeks and connects with their audiences.

design + -

Put great design on other side of the window to the soul. We can help create compelling and thoughtful visuals that engage, inspires, and resonates.

Video Production + -

Whether it's brand stories, product stories, or story stories, we can help at any point in your story by providing full-service video production capabilities that include everything from concept to post-production including script development, pre-production, cinematography, editing, color grading, motion graphics and animation. We can take on an entire project or fill in the gaps in your production.

photography + -

Every picture tells a story, and we can help with every picture – whether it's product, lifestyle, campaign, or event photography.


Passed the vibe check? 

Done with the spirit puns and metaphors? Let’s work together! Contact us to find out how we can help tell your story.

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