Storm 360 GT

We set out to elevate the outdoor category with a beautifully shot, emotionally driven spot for the Storm 360 GT Searchbait. The 360 GT is a bait that is versatile and can be used to quickly locate where the fish are. It’s easy to use and can be fished by anyone, anywhere, and in any condition. We used real anglers from all walks of life and filmed them in some of the most legendary fishing spots.

We also created print and digital ads for the coastal variety of the bait that were visually striking and quickly conveying the search function of the bait.